Corporate Relationship Management (CRM)

CRM is the creation of a connection between, for example, fans and club. This connection can be created through insights into the private lives of athletes or, for example, through integration of the fans. In competitions, the fans have an incentive that encourages them to interact regularly with the club. The more the fans are interested in the club or the athlete and the more he will willing to make his interest public, the higher the will be the engagement.

Back to glossary overview