Glossary

A

Ambush-Marketing

Arm Sponsorship

S

Stadium advertising boards

C

Celebrity Endorsement

Content-marketing

Corporate Relationship Management (CRM)

Corporate social responsibility (CSR)

Cross-marketing

D

Digital marketing

E

E-sports sponsoring

S

I

Individual athlete sponsoring

E

M

C

S

shorts-sponsorship

H

I

Influencer Marketing

Instagram sponsorship

L

Lagardère Sports and Entertainment

M

Micro sponsoring

N

NCAA March Madness

NIL compensation

P

Product placement

C

R

B

S

Sponsorship pool

Sponsoring activation

Sponsorship request

Sponsorship letter

Sponsoring principles

Sponsorship package

Sponsorship pyramide

Sponsorship contract

Sponsorship concept

Sponsorship receiver

Sport marketing

Sport-sponsorship

Supplement Sponsoring

T

S

Shirt sponsorship

U

Unique Selling Point (USP)

R

T

Target group affinity