Glossary

A

Ambush-Marketing

Arm Sponsorship

Asset

S

Supplier

Stadium advertising boards

C

Celebrity Endorsement

Content-marketing

Corporate Relation Management (CRM)

Corporate social responsibility (CSR)

Cross-marketing

Crowdfunding

D

Digital marketing

S

self-marketing

E

Eventmarketing

Exclusivity

M

Main sponsor

S

shorts-sponsorship

H

Hospitality

I

Image-fit

Image transfer

Influencer Marketing

Infront

Instagram sponsorship

L

Lagardère Sports and Entertainment

M

Micro sponsoring

N

Naming rights

P

Platform

Product placement

C

Commission

R

Rights holder

Reach

B

Barter deal

S

Sponsor

Sponsorship

Sponsoring activation

Sponsorship request

Sponsorship letter

Sponsoring principles

Sponsorship package

Sponsorship pyramide

Sponsorship contract

Sponsorship concept

Sponsorship receiver

Sport marketing

Sport sponsorship

Supplement Sponsoring

T

Testimonial

Trend sport

S

Shirt sponsorship

U

U! Sports

Unique Selling Point (USP)

R

Rights vendors

T

Target group affinity