A sponsorship letter is the request of a sponsorship-recieve to a specific sponsor for support. Key elements of a sponsorship letter are:
a personalized version of the letter
a clear statement about the true advertisement value for the sponsor
a short (!) description of the sponsee
In the past, a lot of athletes and clubs have sent numerous sponsoring letters without any intent to potential sponsors, that did not fit the concept at all. This has been a very costly method without any high success-rates.
Sponsoo, with it's unique online-platform, tries to simplify the process for both sides.