Amore e Vita Pro Cycling

Cycling is the sport that offers the most in terms of return of image, increased reputation and above all, returns of investments.

In fact it's the only sport where the sponsor can give his name to the team, which can participate in all competitions in the world, from Australia and Argentina in January, passing through Europe in spring and summer, USA and Canada in the fall, to China and Japan in October / November.

It is enough to mention a few names such as Molteni, Mapei, Telekom or more recently SKY or Movistar, to realize the impact that being or having been a sponsor of a cycling team has had on these companies.

Or, other companies like Phonak, Cofidis or Festina, which before they started promoting their brand through cycling, had almost zero recognition of their brand's name on an international scale, after only a few years of sponsorship of cycling teams they have acquired a recognition in Europe (and in the world) of over 50%; and, at the same time, their turnover and their business have also risen. 

As a team we can ensure also the most visibility in TV and social network and this can obviously enhance and strengthen your brand name. Besides our team is pioneer of the "struggle" against doping.

We beleive that racing "clean" is possible and we pursuit this path by investing a lot in strict internal medical anti doping controls, in mental motivation, team building, and an intense program of preparation and specifics training systems for each single athelete, accordingly to their skills.

All is made for one purpose, that is win races without use of drugs to enhance performances. We do believe that passion, sacrifice and hard work pays off, always. So we bring this mission forward day by day also to guarantee credibility to the names of the sponsors that invest on us.  

Cycling is a sport that lends itself to direct communication with the customer, regardless of the sponsoring company and the products that intends to promote. Each start or finish of a competition can be compared to an exhibition fair, where the company will be able to exhibit its products directly to the public present on site to attend the event. In addition to this, an international cycling team like ours participates in a total of 200 days of competition, for a total of about 400 events that can be transformed into exhibition fairs. 

Cycling allows to easily organize (and at practically no cost) hospitality during events and competitions that take place all over the world. And as a result, sponsorship can be used to allow people interested by the sponsor to access the event. Real magical moments and passion that bring people together and allow better communication and ease of business relationships and B2B. 

The importance of being part of the message AMORE E VITA (LOVE FOR LIFE), a message born from an idea of the Pope Saint John Paul II in 1989. A message of peace and respect for life and love for all mankind, environment and animals.