Summary
Description
I operate at the intersection of elite performance, education, and storytelling. That matters, because modern sponsorship isn’t about logo placement, it’s about trust, relevance, and measurable impact.
1. Credibility that converts
I compete at the highest level of long-course triathlon, with recent world-class results and consistent visibility at major events. My audience trains like professionals and buys like professionals. When I recommend a product, it is filtered through real-world performance, not theory. That credibility is hard to manufacture and easy to lose, which is why it converts.
2. A highly targeted, high-value audience
My content reaches committed swim, bike, run athletes who actively invest in equipment, coaching, nutrition, and technology. This is not passive reach. It’s a niche audience with high intent, repeat purchasing behaviour, and long product lifecycles. From a data perspective, that means lower wastage and higher return per impression.
3. Education over promotion
I don’t advertise products. I explain them. Through long-form YouTube, race-week storytelling, and practical breakdowns, I show why something works, when it should be used, and who it’s for. This reduces friction in the buying decision and positions your brand as best-in-class rather than just visible.
4. Consistent, reusable assets
A partnership delivers more than race-day exposure. Sponsors receive a library of evergreen content: reviews, race usage, training integration, and behind-the-scenes performance context. These assets live across YouTube, Instagram, and sponsor channels, extending lifespan far beyond a single event.
5. Alignment with performance, health, and longevity
My platform is built around long-term improvement, not short-term hype. That aligns well with brands that care about athlete health, product integrity, and sustainable customer relationships. The result is a partnership that feels authentic to the audience and defensible internally for the brand.
In short
You’re supporting an athlete who performs at the top end of the sport, but more importantly, you’re gaining a communicator who can translate your product into real-world value for a serious, educated audience. That combination is what turns sponsorship from a cost into an investment.
Reach / Links
Key figures for sponsors
Digital Audience and Reach (Owned Media)
• Total reach: 23,300+
• Views: 60,000+
• Engagement: 1,446+ engaged accounts
• Strong interaction on both personal and official Ironman Europe channels
YouTube
• People reached (last 365 days): 3,417,901
• Subscriber growth (last 12 months): +1,900
• Fastest-growing platform with high comment and discussion rates
• Audience actively engages with product recommendations and race series content
Proven Conversion and Sales Impact
Instagram Reels Case Study
• Reel plays: ~200,000
• Shares: 371
• Comments: 85 (primarily purchase-related)
• 98.3% of reach from non-followers
• Resulted in a full product sell-out for Absolute Speed and increased athlete adoption of the brand
Live Event and Broadcast Exposure
Global Broadcast
• Ironman 70.3 World Championships live stream audience: ~240,000 viewers over 4 hours
• Regular coverage across Ironman and Challenge Family broadcasts
• Visible branding on race suit and pre/post-race kit during live streams and highlight footage
In-Person Audience
• Major Ironman and Challenge events with 50,000–100,000+ spectators
• Athlete village, expo, and finish-line exposure
• Press conference visibility for podium and top-10 performances
Press, Media, and Editorial Presence
• Regular features in Guernsey press and regional UK media
• Appearances in global triathlon magazines and race reports
• Editorial imagery featuring branded kit and equipment
• Media interest amplified by:
• Commonwealth Games representation
• World Championship performances
• Top-10 finishes at major international races
Audience Quality and Demographics
Audience Profile
• Core demographic aligns with Ironman target market
• Typical income: £100,000+
• Audience actively invests in:
• Premium equipment
• Coaching and performance services
• Nutrition and technology
Behavioural Insight
• High engagement with educational content
• Strong response to gear explanations and race usage
• Trust-based recommendations rather than promotional posts
Competitive Credibility (Performance Drives Visibility)
• Professional triathlete competing at the top tier of the sport
• 5th Ironman 70.3 World Championships (Pro)
• 2nd Challenge Almere European Championships 2024
• Ranked Top 50 globally and 4th nationally
• Clear performance trajectory toward Kona contention