Leipzig Kings

The days when American football was a niche sport are long gone. In Germany there are almost 3 million fans of American sports - in Europe there are almost 40 million. The Leipzig Kings are a franchise of the European League of Football (ELF) and thus play at the highest European level . We see ourselves as the base of sport for central Germany and have fans all over the republic.

In addition to team spirit, passion and joy of playing, this sport also conveys tolerance, fairness and is very integrative. Our events are family events with a power party and attracted 22,000 stadium visitors during our home games in 2022. The enthusiasm for our team is growing steadily and we are seeing increasing numbers of visitors in the stadium, as well as growing numbers of followers on social media. Our stadium guests spend an average of 5 hours in the stadium on a game day - this also results in attractive marketing potential for sponsors offline.

The league and its franchises are professionally marketed along the lines of the American NFL league and the games are broadcast live on live TV and various streaming portals. A total of around 500 million impressions are generated worldwide.

Our American football season runs from April to September and is therefore outside the season of other sports such as football, basketball or ice hockey. American football is therefore the perfect alternative for fans and sponsors in the summer.

The Leipzig Kings were only founded in 2021 and have since been able to build up a large fan base. Our aim is to play for the playoffs next season. To do this, we engage top players and coaches from 15 nations and build a professional football organization. Our staff consists of around 130 full-time and part-time employees and is constantly growing.

Sponsoring the Leipzig Kings is worth it! We would be happy to make you an individual offer on how we can present you, your products or your market. Our platform is also ideal for the sustainable recruitment of employees. Our sponsoring offers are to be understood as orientation. We will work with you to find the best possible solution for every budget and purpose.

Examples of possible activations are:

• Banner advertising on / off TV static and LED
• Logo integration at press conferences & interviews
• Promotion status and activation in the context of the home games and at your place
• Image videos and reels
• social media content
• individual activations
• VIP ticket arrangements and event arrangements for home games
• Events with coaches and players outside of the games
• Training of your managers with professional football coaches

and many more…

Become a part of this aspiring organization and grow with us!

We offer different sponsoring packages. However, these are to be understood purely as a guide - we understand that your needs as a sponsor and supporter are very individual and therefore we would like to discuss them individually with you and put together a suitable package together with you.

We can offer different advertising spaces and/or do event marketing for you.

Possibilities would include:

• Banner advertising on / off TV static and LED
• Logo integration at press conferences & interviews
• Promotion status and activation in the context of the home games and at your place
• Image videos and reels
• Social media content, in the form of posts or reels with placement of your brand or products
• individual activations
• VIP ticket arrangements and event arrangements for home games
• Product placement with our top players

We are building a professional football structure in central Germany and bringing the highest level of European football to Leipzig. For this we engage top players from all over the world and promote the development of local player talent. We would be happy to show you the vision and the 5-year plan of our organization and where we want to develop further in the long term and sustainably - both on the field and off the stadium.